The Red Sea: a new vision of tourism
On one of the most spectacular and unspoiled stretches of the Red Sea coast, a destination is born that integrates luxury, innovation, and regeneration.
Saudi Arabia
Saudi Arabia, the great unknown
Discover Saudi Arabia, a destination as unknown as it is fascinating, full of history and capable of surprising even the most seasoned traveler.
NEOM, madness or genius
Discover NEOM, the largest project to create a fully sustainable city-state from scratch, located between the waters of the Red Sea and the Saudi Arabian desert.
